Stop losing leads.Start winning more local customers.
Bad Systems helps local service businesses recover missed calls, reactivate old leads, and build a stronger online presence. All through simple, affordable solutions.
A quick walkthrough of exactly what we set up for your business, what it costs, and what changes the week after.
About 6 minutesMade for home-service ownersNo tech skills needed
01 · The leak
Every missed call is a job your competitor gets.
You're on a roof, under a sink, or driving to the next job. The phone rings, nobody picks up, and that customer calls the next company on Google. Plug in your numbers and see what that's worth.
Leaking out every month$3,510
That's 11.8× what Bad Systems costs.
A rough estimate from your own numbers, not a promise of results.
02 · What we do
Five systems that plug the leaks.
Each one fixes a different place where jobs slip away. You get all five for one monthly price.
System 01
Missed Call Text-Back
When you can't pick up, the caller gets a text from your business right away. The conversation keeps going, and you get the chance to book the job instead of losing it to whoever answered first.
Automatic text the moment a call goes unanswered
Written in your voice, approved by you
Replies land where you can see and answer them
Example
Missed call · 10:42 AM
Hey, this is Summit Roofing! Sorry we missed you, we're up on a roof. What can we help with?
Got a leak over the kitchen after last night's storm
We can come look today. Does 3:00 work?
Perfect
System 02
Database Reactivation
You already have a list of past customers and old leads who never booked. We run targeted follow-up campaigns that restart those conversations and turn them into repeat work and new bookings.
Campaigns to past customers and dormant leads
Seasonal offers and check-ins (tune-ups, inspections, re-cleans)
Every reply goes straight to you to book
Example campaign
JM
Jen M.Last job: 14 months ago
Booked
DR
Dave R.Quote, never booked
Replied
KL
Kim L.Last job: 2 years ago
Booked
TS
Tom S.Last job: 11 months ago
Sent
System 03
Lead Follow-Up & Automation
Most jobs are lost because nobody got back to the customer in time. We set up follow-up that runs on its own, so every inquiry gets a fast answer and a steady nudge until it books or says no.
Instant reply to website forms and inquiries
Automatic follow-up texts and emails for unbooked leads
Appointment reminders to cut no-shows
Review requests after the job is done
Example sequence
0 min
Instant text reply"Thanks for reaching out! When works for a quote?"
Day 1
Follow-up textIf they haven't booked yet
Day 3
Follow-up emailWith your reviews and a link to book
Day 7
Last check-in"Still need help with this?"
System 04
Referral System
Your happy customers are your best salespeople. We build a year-long follow-up program for your past clients that rewards them with discount codes and gives them a reason to share those codes with friends and neighbors.
12-month follow-up sequence for past clients
Discount codes that bring them back for their next job
Shareable rewards so customers send friends your way
Unique codes so you know who sent every referral
Example program
Give $50 · Get $50JEN-SUMMIT50Share with a friend. You both save on your next job.
A professional, mobile-friendly website that makes you look like the obvious choice. It shows off your services and makes it dead simple for customers to call or send an inquiry.
Custom design built for your trade and service area
Tap-to-call and quote forms on every page
Fast on phones, where most of your customers search
Don't see your question? Book a call and ask us directly.
What's included in the $297/month?
All five systems: missed call text-back, database reactivation campaigns, lead follow-up and automation, a year-long referral program, and a professional website, including hosting. One price covers all of it.
Are there setup or usage fees?
No setup fee, and normal texting usage is included in your plan. If your business sends an unusually high volume of messages, we'll talk with you before anything changes. No surprise charges.
Do I have to sign a long-term contract?
No. It's month-to-month. If it isn't bringing you jobs, you can cancel.
How fast can I get set up?
Most businesses are up and running within about a week of our first call. The text-back and follow-up usually go live first, then your website.
Do I keep my business phone number?
Yes. We set everything up to work alongside the number your customers already call.
Will the texts sound like a robot?
No. We write every message in your voice, using your business name, and you approve them before anything goes out.
I already have a website. Do I still need this?
If your site already looks good and turns visitors into calls, we can keep it and plug our systems into it. If it's outdated or hard to use on a phone, we'll rebuild it as part of your plan.
What kinds of businesses do you work with?
Owner-run local service businesses: HVAC, plumbing, roofing, electrical, landscaping, pressure washing, cleaning, painting, pest control and other home services.
Get started
Let's stop the leak this week.
Tell us a little about your business. We'll reach out to set up a quick call and show you exactly where you're losing jobs.