Good for your company. Bad for your competitors.

Stop losing leads. Start winning more local customers.

Bad Systems helps local service businesses recover missed calls, reactivate old leads, and build a stronger online presence. All through simple, affordable solutions.

$297/mo Every service included. Month-to-month. 4.8 client rating

Example · what your customer sees

Missed callTech was on a job
Job booked · 4:00 PMLead saved by text-back
HVACPlumbingRoofingElectricalLandscapingPressure WashingCleaningPaintingPest ControlHome Services HVACPlumbingRoofingElectricalLandscapingPressure WashingCleaningPaintingPest ControlHome Services

Watch this first

How we turn a missed call into a booked job.

A quick walkthrough of exactly what we set up for your business, what it costs, and what changes the week after.

About 6 minutes Made for home-service owners No tech skills needed

01 · The leak

Every missed call is a job your competitor gets.

You're on a roof, under a sink, or driving to the next job. The phone rings, nobody picks up, and that customer calls the next company on Google. Plug in your numbers and see what that's worth.

6
$450
30%
Leaking out every month $3,510

That's 11.8× what Bad Systems costs.

A rough estimate from your own numbers, not a promise of results.

02 · What we do

Five systems that plug the leaks.

Each one fixes a different place where jobs slip away. You get all five for one monthly price.

System 01

Missed Call Text-Back

When you can't pick up, the caller gets a text from your business right away. The conversation keeps going, and you get the chance to book the job instead of losing it to whoever answered first.

  • Automatic text the moment a call goes unanswered
  • Written in your voice, approved by you
  • Replies land where you can see and answer them

System 02

Database Reactivation

You already have a list of past customers and old leads who never booked. We run targeted follow-up campaigns that restart those conversations and turn them into repeat work and new bookings.

  • Campaigns to past customers and dormant leads
  • Seasonal offers and check-ins (tune-ups, inspections, re-cleans)
  • Every reply goes straight to you to book

System 03

Lead Follow-Up & Automation

Most jobs are lost because nobody got back to the customer in time. We set up follow-up that runs on its own, so every inquiry gets a fast answer and a steady nudge until it books or says no.

  • Instant reply to website forms and inquiries
  • Automatic follow-up texts and emails for unbooked leads
  • Appointment reminders to cut no-shows
  • Review requests after the job is done

System 04

Referral System

Your happy customers are your best salespeople. We build a year-long follow-up program for your past clients that rewards them with discount codes and gives them a reason to share those codes with friends and neighbors.

  • 12-month follow-up sequence for past clients
  • Discount codes that bring them back for their next job
  • Shareable rewards so customers send friends your way
  • Unique codes so you know who sent every referral

System 05

Website Building

A professional, mobile-friendly website that makes you look like the obvious choice. It shows off your services and makes it dead simple for customers to call or send an inquiry.

  • Custom design built for your trade and service area
  • Tap-to-call and quote forms on every page
  • Fast on phones, where most of your customers search

03 · Who it's for

Built for the trades.

If your business runs on phone calls and local jobs, we're built for you. Owner-run home service companies are our specialty.

  • HVAC
  • Plumbing
  • Roofing
  • Electrical
  • Landscaping
  • Pressure washing
  • Cleaning
  • Painting
  • Pest control
  • Other home services

Sound familiar?

If you nodded at any of these, we should talk.

  • You miss calls on the job.You can't answer the phone from a ladder or under a sink.
  • Your website is old, or missing.Customers look you up before they ever call.
  • You have a customer list you never use.Past customers are the easiest jobs you can book.
  • Follow-up falls through the cracks.Slow replies hand jobs straight to competitors.
Book a call

04 · How it works

Three steps. Then back to work.

30 min
1

Book a quick call

We learn your business and service area, and find where leads are slipping through.

We handle it
2

We build your systems

Website, text-back, follow-ups, your referral program and your first reactivation campaign. You approve every message before it goes live.

Ongoing
3

You book more jobs

Missed calls get answered, old customers come back, and new leads get followed up. We keep it running.

05 · Why Bad Systems

Partners, not vendors.

We're a small team that treats your business like our own. Here's what you can count on.

1

Transparent & Passionate

We genuinely care about our partners and our work, and we're committed to your success.

2

Integrity

We hold standards that reflect only the best, for your business and our own.

Tristan Walshe, founder and CEO of Bad Systems

“The only way to grow a business is to constantly be working on your business, not in it. That's what we're here to help you do.”

Tristan WalsheFounder & CEO, Bad Systems
3

Partnership

You're not a client, you're a partner. Our business only works when yours does.

4

Adaptive

We learn your trade and your market, and adjust with you as things change.

06 · Reviews

Owners who stopped losing leads.

4.8
Average client rating
Sample
“We were missing calls all day on jobs. Now every missed call gets a text and we're booking work we used to lose.”
MD
Mike DelgadoCoastline Heating & Air
Sample
“The reactivation campaign brought back customers we hadn't heard from in years. Easiest jobs we booked all season.”
SW
Sarah WhitfieldWhitfield Plumbing Co.
Sample
“Finally have a website I'm proud to send people to. Looks great on a phone and quote requests come straight to me.”
JP
Jason ParkRidgeback Roofing
Sample
“Past customers are sending their neighbors our way with the referral codes. Didn't have to lift a finger.”
CM
Carlos MendesBrightside Pressure Washing
Sample
“Simple, affordable, and they actually answer when I have a question. Setup took way less of my time than I expected.”
TB
Tanya BrooksGreenline Landscaping

07 · Pricing

One plan. One price. Everything included.

No packages to compare and no upsell ladder. You get every system on this page for one flat monthly price.

  • Month-to-month. Cancel anytime.
  • No setup fee
  • You approve every message we send
Work orderNo. 0297
The Full System

Everything you need to stop losing leads.

  • Missed call text-backIncluded
  • Database reactivationIncluded
  • Lead follow-up & automationIncluded
  • Referral systemIncluded
  • Website build + hostingIncluded
  • Setup fee$0
  • Texting usageIncluded
Monthly total$297/mo
Get started

No long-term contract. See service terms.

08 · FAQ

Straight answers.

Don't see your question? Book a call and ask us directly.

What's included in the $297/month?
All five systems: missed call text-back, database reactivation campaigns, lead follow-up and automation, a year-long referral program, and a professional website, including hosting. One price covers all of it.
Are there setup or usage fees?
No setup fee, and normal texting usage is included in your plan. If your business sends an unusually high volume of messages, we'll talk with you before anything changes. No surprise charges.
Do I have to sign a long-term contract?
No. It's month-to-month. If it isn't bringing you jobs, you can cancel.
How fast can I get set up?
Most businesses are up and running within about a week of our first call. The text-back and follow-up usually go live first, then your website.
Do I keep my business phone number?
Yes. We set everything up to work alongside the number your customers already call.
Will the texts sound like a robot?
No. We write every message in your voice, using your business name, and you approve them before anything goes out.
I already have a website. Do I still need this?
If your site already looks good and turns visitors into calls, we can keep it and plug our systems into it. If it's outdated or hard to use on a phone, we'll rebuild it as part of your plan.
What kinds of businesses do you work with?
Owner-run local service businesses: HVAC, plumbing, roofing, electrical, landscaping, pressure washing, cleaning, painting, pest control and other home services.

Get started

Let's stop the leak this week.

Tell us a little about your business. We'll reach out to set up a quick call and show you exactly where you're losing jobs.

Book your free call

Takes about 30 seconds. We'll reach out to set up a time.

Where are you losing jobs? (pick any)
$297/mo · everything included
Book a call